Values & Strategy
Strong and structured values
CUSTOMER SATISFACTION remains our utmost concern
The Worlwide Quality of our services is a guarantee of the full trust and confidence of our customers.
The COUTIER family remains a long-term stockholder driven by the ambition of progress and global development.
PEOPLE are the heart of our structure
Loyalty and equality to work in harmony. A staff-oriented communication policy and freedom of expression.
Long term strategy
Globalize Product Lines
Have a presence in all customers’ countries of origin
Locate production close to customers’ assembly plants
Have at least 30% of market share with all current customers
Diversify customer base
Develop new products specific for:
New environmental regulations (CO2, NOX, particles, etc.)
Specific needs of emerging markets (Russia, China, etc.)
Vehicles in higher and/or developing segments (Premium, SUV, etc.)